This is an email I recieved about Amsoil being "the best" synthetic.
From: Robert Riley <robert@greatmotoroil.com>
Date: Monday, January 10, 2011 3:17 PM
To: Ellis <ellisedw***@***>
Subject: Amsoil vs Mobil 1
Size: 12 KB
Ellis,
I would like to address one of the most common questions I get asked "how does AMSOIL compare to Mobil 1" since Mobil 1 uses the catchy advertising slogan "nothing outperforms Mobil 1". I will begin by explaining a few things: AMSOIL was introduced to the public in 1972, three years before Mobil 1 was introduced in 1975. AMSOIL was recently issued the trademark, "The First in Synthetics" by the U.S. Patent & Trademark Office. No other oil company in the world can claim to be first.
Albert J. Amatuzio, President and CEO of AMSOIL INC., told an interesting story as to how this came about. AMSOIL applied to have this statement registered and was told that they must prove to the trademark officials, by documentation, that AMSOIL Synthetic Oil was the first, historically. However, they also said that by claiming to be first, we were insinuating we were the best (or
#1 /first) from a quality or performance standpoint.
So AMSOIL had to convince them that they had the best product to also claim to be first. AMSOIL proceeded to present comparison documentation and test results backing up the claim that AMSOIL was also the best. The trademark officials accepted the documentation to allow AMSOIL to use "first" in their trademark.
But the process was not through. The procedure now required the government to notify all other oil manufacturers, including Mobil 1, that would be impacted by the decision, so they would have input before this decision would be official. They were notified in writing and given 90 days to object, comment or respond. The 90 days elapsed without a peep, and that includes Mobil 1.
AMSOIL not only convinced the trademark office that AMSOIL Synthetic Oil was the first historically, but also convinced them that AMSOIL is the first in quality, and no other competitor objected!
In fact, Mr. A.J. Amatuzio, founder, President and CEO of AMSOIL states that he often hears other companies ad slogans stating that their products are the best. They are not. Mobil 1 has run the tag line for their advertising "nothing outperforms Mobil 1". A.J. Amatuzio states that he knows a company that does make products that outperform Mobil 1. "And you know which company that is. Mobil makes a very good oil, but I am here to tell you that that it does not outperform AMSOIL Synthetic Motor Oils. They can come out with advertising buzz words to market their oils, but in the final analysis, buzz words don't add one thing to their products performance. The only reason that AMSOIL has continued to grow and prosper competing with large corporations like Mobil is that AMSOIL products have consistently performed better.
Here is an excerpt from "the President's Desk" article that appeared back in the November 2002 AMSOIL Action News Magazine and clearly shows that there is not another oil on the market that outperforms AMSOIL, and that includes Mobil 1:
"There's excitement in the air among AMSOIL Dealers and here at the home office. Why? If you read your October Action News, you know about the phenominal results our 10W-30 (ATM) achieved when run through the API Sequence IIIF test.
This is a very stringent test, normally lasting 80 hours, and is designed to measure oil thickening, oil consumption, wear, and piston deposits in high temperature service. It was performed by an independent testing facility, and our 10W-30 soon became the talk of the lab. That's because instead of stopping the test at 80 hours, we requested it be run three times longer, for an unheard of 240 hours!
How significant is this? We know of no other oil that has been subjected to this test for that long, and the lab technicians had never heard of it being done before, either. It's difficult enough for an oil to pass the test at 80 hours, and very few oils, only good synthetics, could pass at double that, or 160 hours. But to run an oil for 240 hours under those stringent test conditions was totally unheard of. My son, Alan, who oversaw the testing, said it was generally agreed, based on the extended test data, that our oil could have continued to run another 80 hours and still have achieved similar outstanding results. The oil performed that well!
If you read the test results in the October Action News and paid particular attention to the green graph showing viscosity increases. The competitive oil selected by the lab was one they knew was a good performer in this test, and it did well for the 80 hours the test is normally run, but at 120 hours you see it sharply increase in viscosity. Meanwhile, the AMSOIL 10W-30 remains almost unchanged through the 240 hours of testing. This is why our oils perform so well during extended drain intervals. They stay in grade, even under the most severe service. This extended test is proof positive of that.
Alan indicated that even after this severe extended test, the engine was in excellent condition. He said even the machinging marks on the cylinders were still prominent. The was absolutely minimum wear and virtually no deposit formation. The parts were on display at our Convention here in Duluth/Superior.
As most of you are aware, Mobil 1 was introduced after AMSOIL had paved the way for synthetic motor oils back in the 70's. When it was introduced, it caused great concern among many of our Dealers. But in my President's Message at the time, I assured everyone that having Mobil 1 on the market would only help us sell more oil. Mobil confirmed everything we had been saying about our synthetic oils, and our products and claims instantly became more credible.
Since then, we have always been compared to Mobil. When people think of synthetic motor oil, they think of AMSOIL and Mobil 1, not the other Johnny-come-lately's that have come on the market more recently. I have always said that Mobil 1 is a good motor oil, because compared to the run-of-the mill motor oils on the market, it is. I have always said that AMSOIL motor oil is better, again, because it is. Mobil makes their oils to run at normal drain intervals while we make ours for extended drain intervals, and therein lies the difference. Their oils don't have to be as good as ours, so they are not.
To prove that point, we ran a number of comparative tests on our 5W-30 (ASL) and Mobil 1 Super Syn 5W-30. The test results were published in this Action News, and they confirm what I have said all along. AMSOIL makes a better motor oil.
There test results show significant differences between our oils. Look at the results of the NOACK Volatility Test. Which oil is going to last longer in service? Look at the differences in total base numbers. Again, which oil is going to provide the longest lasting protection? Look at the Four Ball Wear Test. Which oil will protect against engine wear better? In every category we tested, AMSOIL proved superior. Lower pour point, higher flash and fire points, AMSOIL tested best.
So when I hear claims that nothing outperforms Mobil 1, I have to say, "wrong"! They may have good slogans and marketing hype, but when it comes to superior performance, I say nothing beats AMSOIL!
Once again, you always get more more value when you buy AMSOIL lubricants. These and many other tests prove it.
Just so you know, Mobil One is not the only competing motor oil that Amsoil beats. Independent tests also prove that we're better than popular oils such Castrol, Valvoline, Pennzoil and Quaker State. In case you haven't seen it yet, be sure to visit:
http://www.synthetic-motor-oil-change-and-filters.com/