as mentioned earlier, this is normal due to the hydraulic tensioner. BUT, also make sure oil levels are up to par, especially in the colder climate areas. i had the "start-up knocking noise" before and noticed it began after i changed my oil and only pouring in approx. 6 qts. i figured it was enough and the oil dipstick marked slightly under the mid line between High and Low. on the next oil change, i decided to pour in close to 7 qts and the knock has been eliminated. even after sitting for two days, with the weather hitting in the mid 30s in NYC overnight, i haven't heard it again.
the hydraulic tensioner unfortunately does rely on oil pressure, so just make sure your oil levels are adequate. btw, i'm still using Castrol GTX 5w-30 as well.